South African Television Broadcaster eTV have shut down the plans of African Hiphop rapper Reason(@) by refusing to allow South African actor Jamie Bartlett to appear in the music video for his single with Yung Swiss(
@YungSwissPgp) titled “David Genaro”. David Genaro is a character played by the actor on eTV’s soapie “Rhythm City”.
Jamie Bartlett was eager to star in the music video however TV bosses nixed the idea as the character of “David Genaro” belonged to the broadcaster. No further explanation by the station has been offered at this time.
Speaking exlusively to TMG Entertainment the rapper exclaimed
“Maybe they thought that we were going to exploit the character but we are actually just celebrating the persona of him‚” Reason said.
“We tried to come up with alternatives but that just made it more frustrating. Especially‚ when you realise that we are not trying to be malicious with the video.”
Timeslive.co.za have reported that the issue is however still being investigated by those at the broadcaster and there is a slither of hope that the actor may yet appear in the music video.